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the call
Hot headed
My friend Cliff Traiman reached out to see if I could, perhaps, set some people’s hair on fire. I immediately said yes. Then I paused and asked, "Wait, is this for work?" It turned out Hub SF was creating a humorous spot for Gigamon, and they needed some virtual pyro. While it wasn’t quite as exciting as actually setting people’s hair on fire, I decided to jump in anyway.
production
<add your own fire pun here>
The gag featured a cheerful IT professional walking around an office, seemingly unaware (yes, you guessed it) that his hair was on fire. The campaign required around 20 shots and five high-resolution stills. I created the effect primarily using stock footage, particle effects, and extensive Mocha tracking. Although I wasn’t able to be on set, Cliff and his crew shot the piece perfectly, making it easy to pull off the effect.
so popular
Final
The spot went live on June 14, 2024, and has since gotten to viral proportions, garnering over 1.8 million views on Youtube. Don’t forget to smash that like button.